Advertising templates are an indispensable part of product presentation, helping customers to make a choice and building a professional brand image. They are widely used in various industries and are tailored to the specific needs of a given company.
In this article, we will explain what advertising templates are, what their use is, what types of templates can be found on the market, how to choose the right template for your products and when it is worth investing in them.
What are sample books?
A sample book is a marketing tool that makes it possible to present an offer in an attractive and practical manner. It is a physical presentation of product samples, such as colours, materials, textures or finishes, which allows customers to see and assess the quality and properties of the products on offer.
In which industries are sample books most commonly used?
Advertising samplers are used in many industries, including:
- Construction and finishing industry – presentation of paint, tile, panel or wallpaper samples,
- Textile industry – samples of fabrics, leather or decorative materials,
- Printing industry – samples of paper, prints and finishes,
- The cosmetics industry – samplers of nail varnish, lipstick or foundation colours.
What are advertising sample books used for?
Advertising swatches are used to:
- Increase sales – a customer who can see the product with their own eyes is more likely to make a purchase decision,
- Present a wide range of products – sample books allow multiple product variants to be shown at the same time,
- Facilitate decision-making – a customer can accurately compare colours, textures or finishes,
- Strengthen brand image – a professionally produced sample book highlights the quality of the offer and builds trust.
What types of sample books are there?
There are various types of sample books available on the market, which can be adapted to the specifics of products and customer expectations.
1. Colour charts
Ideal for the construction, finishing and cosmetics industries. They can depict the colour palettes of paints, varnishes or cosmetics.
2. Material templates
Used in the textile and furniture industries to display fabrics, leathers or laminates. They enable customers to touch the material and assess its quality.
3. Finishing product samples
Show textures and finishes such as gloss, matt or texture. They are often used in the printing and decorating industry.
4. Sample catalogues
This is a more elaborate form of pattern books that combines product samples with technical and marketing information.
How do I choose the right sample book for my product?
Choosing the right advertising sample book depends on several key factors:
- Product characteristics: Think about what product features are most important to the customer: colour, texture, durability? Choose a template that best showcases these.
- Target group: Identify your customers’ needs and how they make purchasing decisions.
- Pattern aesthetics: Choose a template that is consistent with your brand image. It is worth investing in high quality workmanship because first impressions matter.
- Practicality: The sample book should be convenient to use and easy to store, which will increase its usefulness in the eyes of customers.
Where can I order sample books and how much does it cost?
Advertising sample books can be ordered from specialist manufacturers who offer personalisation according to brand needs. The cost of making a sample folder depends on:
- The number of samples in the set,
- The type of materials used in production,
- Additional elements, such as printing or case.
Prices start from low amounts for simpler models, but can reach much more for more complex and personalised designs.
When and why is it worth investing in sample folders?
An investment in sample folders pays off in many situations:
- Launching a new product line – they allow you to present your offer in an attractive way.
- Meetings with customers and trade fairs – they help you to stand out and present your offer in a professional manner.
- Increasing sales – they make purchasing decisions easier, which can translate into more orders.
A professional sample folder enhances brand prestige and builds customer confidence.
In conclusion, sample books are an extremely useful promotional tool that helps to effectively present an offer and increase sales. Their diversity – from colour patterns to sample catalogues – allows them to be tailored to the needs of different industries. It is worth investing in high-quality sample books from reliable manufacturers in order to fully exploit their potential. With the right sample book, your products will gain a competitive edge and attract customer attention.